Decorative ‘Easter eggs’ pulled from sale over choking fears

A complaint from a Redhill customer has led to decorative foam ‘Easter eggs’ being pulled from sale in Poundland stores nationwide, over safety fears.

Trading standards officers in Surrey warned that children could mistakenly try to eat the products, “which look virtually identical to Cadbury Mini Eggs”, giving rise to a choking risk. 

Poundland agreed to take down the product packs, imported from China, after being advised by trading standards officers that they were likely to contravene food imitation safety rules.

Steve Playle, Investigations and Enforcement Manager at Buckinghamshire and Surrey Trading Standards, said:

These products could very easily be mistaken for Cadbury Mini Eggs by young children and swallowed leading to dire consequences.

They could be particularly difficult to remove if lodged in a child’s throat because they are made of polystyrene and could mould to the shape of their airway making them difficult to remove in an emergency.

We welcome the actions of Poundland in taking a potentially dangerous product off the shelves and would urge any parent who has already purchased a pack to keep it away from children.

Parents should also be wary of similar products being offered for sale over the Easter period at other stores or online.

Trading standards teams are said to be contacting other stores believed to stock similar items.

The action was initiated by a complaint to trading standards officials from a customer at Poundland’s Redhill branch.

Left: chocolate egg, Right: decorative egg. (Photo: Surrey CC / licence)


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